GlowUP Pricing

Choose the right plan for your business

Try GlowUP free for 30 days. Start accepting online bookings, managing your schedule, and promoting your business.

GlowUP helps beauty, wellness, and health businesses save time, stay organized, and grow their visibility online.

Built for salons, barbershops, nails, brows & lashes, hair removal, podiatry, massage, facials, makeup, tattoos, piercings, dental, psychology, chiropractic, nutrition, spa, sauna & tanning.

Online booking

Appointments & availability in one place.

Marketplace

Commission-free bookings.

Campaigns

Promote offers & visibility.

Dashborads

Interactive real-time reports

  • 30-day free trial on every plan
  • Commission-free marketplace bookings
  • Plans for solo professionals and teams
  • No long-term commitment

Simple plans built to grow with your business

Start with the plan that makes sense for where you are today, and upgrade as your business grows.

Getting started

Lite

€9.99

Best for: Professionals just starting out, working part-time, or validating their business.

A simple and affordable way to start accepting online bookings without overcomplicating things.

  • •1 team member
  • •Up to 30 bookings per month
  • •Commission-free marketplace bookings
  • •Online calendar
  • •Pay at the salon
  • •Booking link for social media
  • •Free automated operational emails
  • •20 marketing emails included
  • •20 operational SMS included
  • •Front desk QR code
  • •Reviews and ratings
  • •Email support
Start free

Ideal for getting started at a lower monthly cost.

For growing solo businesses

Start

€14.99

Best for: Solo professionals who are already active and want more flexibility.

For professionals who use their calendar regularly and want unlimited bookings.

  • •Everything in Lite, plus:
  • •Unlimited bookings
  • •Reports
  • •50 marketing emails included
  • •50 operational SMS included
  • •1 free campaign per month (up to 5 days)
  • Coming soon:
  • ·Waitlist
  • ·Campaign page
  • ·WhatsApp
Try 30 days free

A strong fit for solo professionals ready to grow consistently.

Most Popular

Pro

€12.99per team member / month. Minimum 2 team members per location.

Best for: Salons and businesses with teams that need more structure and better visibility.

Built for businesses with multiple professionals who need better day-to-day organization and more ways to grow.

  • •Everything in Start, plus:
  • •Full team member profiles
  • •Featured campaign page
  • •2 free campaigns per month
  • •1 active campaign at a time
  • •Up to 7 days per campaign
  • •50 marketing emails included per team member
  • •50 operational SMS included per team member
  • Coming soon:
  • ·WhatsApp
  • ·Group bookings
Start with my team

Best for teams that want a more professional setup and more visibility.

Contact us

Business

Custom pricing

Best for: Larger businesses, multi-location operations, and teams with 20+ members.

A more tailored setup for businesses with larger teams or more specific operational needs.

  • •Custom conditions
  • •Setup tailored to your business
  • •Dedicated support
  • •Solutions for larger operations
Talk to GlowUP

For businesses that need a more flexible setup.

Everything you need to get started

  • Commission-free marketplace bookings
  • Online calendar
  • Pay at the salon
  • Booking link for social media
  • Automated operational emails
  • Front desk QR code
  • Reviews and ratings
  • Email support

Give your business more visibility

Use campaigns and featured placements to promote offers, attract attention, and strengthen your presence on GlowUP.

Extra campaign

7 days
€2.99/ 7 days
GlowUP Ads

City homepage highlight

7 days
€3.99/ 7 days
GlowUP Ads

Campaigns hero banner

7 days
€4.99/ 7 days
GlowUP Ads

Messaging prices after your included limit

If you go over the number of messages included in your plan, these are the rates that apply.

Operational

Operational messages are automated communications related to appointments, such as confirmations, reminders, changes, cancellations, and payments. Each plan includes a monthly quota of operational messages. If you exceed the limit, additional messages are charged based on the channel used.
  • SMS€0.08per message
  • WhatsAppcoming soon€0.12per message

Marketing

Marketing messages are sent to promote the business, such as campaigns, promotions, discounts, and communications to attract or re-engage customers. Marketing messages are always paid.
  • Email€0.02per send
  • SMS€0.12per message
  • WhatsAppcoming soon€0.15per message

Frequently asked questions

Can I try GlowUP before subscribing?
Yes. Every plan includes a 30-day free trial so you can explore the platform at your own pace.
Does GlowUP charge commission per booking?
Bookings made through the GlowUP marketplace are commission-free.
Can I change plans later?
Yes. You can start with the plan that makes sense for you and upgrade later.
Is there a long-term contract?
No. GlowUP does not require a long-term commitment.
What happens if I reach the booking limit on Lite?
Once you reach the monthly limit on Lite, you can move to Start and continue with unlimited bookings.
What happens if I exceed the included message limit?
Additional messages are charged based on the rates shown in the messaging section.
Are the features marked as coming soon already available?
Those features are still in development and will be released gradually.
Is there a minimum for the Pro plan?
Yes. The Pro plan requires a minimum of 2 team members per location.
Who is the Business plan for?
Business is designed for larger operations, multi-location brands, and businesses with more specific needs.
Is GlowUP only for salons?
No. GlowUP is built for beauty, wellness, and health businesses across a wide range of service categories.

Ready to take the next step?

Try GlowUP free for 30 days and discover a simpler way to manage bookings, organize your schedule, and promote your business.